AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in the UK: Q2 2025
Discover the performance trends of the top five consumer finance apps on iOS in the UK during Q2 2025, with insights on downloads, revenue, and active users.
In Q2 2025, the consumer finance app market on iOS in the UK exhibited notable trends. Data from Sensor Tower highlights the performance of the top five apps in this category.
Splitwise saw a significant increase in weekly revenue, climbing to approximately $22.3K by the end of June. Weekly downloads rose steadily, peaking at 17K, while active users fluctuated, ending the quarter around 424K.
Budget Planner l Snoop Money experienced a varied revenue trend, reaching $17.3K in early June before finishing at $13.1K. Downloads remained relatively stable, averaging around 5K weekly, with active users closing the quarter at approximately 157K.
Emma - Budget Planner Tracker reported a slight decline in revenue mid-quarter, recovering to $4.1K by the end. Downloads increased, peaking at 17.8K in mid-June, while active users remained robust, nearing 189K.
YNAB maintained consistent revenue levels, with a slight uptick to $4.6K at the quarter's end. Downloads showed modest growth, reaching 753, and active users increased slightly, ending at approximately 16K.
Moneyhub: Smart Budget Planner had a steady performance, with revenue fluctuating around $1.8K. Downloads remained low, averaging 450 weekly, and active users saw a slight decrease, finishing at just over 7.5K.
For more detailed insights and analysis, visit Sensor Tower's comprehensive data platform.
